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Работа

Выставка -> П-6 Календари, каталог -> Ищите выход

П6-36 Ищите выход

Участник
рекламная группа "Вы-ход"
Название работы
П6-36 Ищите выход
Конкурс / номинация
П-6 Календари, каталог
Рекламодатель
Рекламная группа "Вы-ход"
Авторы:
Идея, копирайт: Артем Ляпунов. Дизайн, иллюстрации: Татьяна Тарасова
Описание проекта
Цель: сделать интересный календарь, продвигающий агентство.
Решение: показать, что все, кто чего-то добился в жизни - просто однажды нашли свой «выход». Сюжет каждой страницы имеет привязку к определенному месяцу. В каждой странице есть вырубка, физически показывающая выход из одного сюжета в следующий. Для более карикатурного эффекта выбрана стилизация под «Футураму».
Результаты: 300 календарей уже розданы, а спрос не ослабевает.
Перевод
Objective: to create the attractive calendar, to promote the advertising agency «Vihod» (Exit). Solution: to show, that everyone, who had gained a great deal, once simply find his «exit». The story of each page based on the events of that month. Every page has a window (glade), that physically shows the «exit» to the next story. To make a caricatural effect, we stylized the drawings like «Futurama». Results: 300 calendars are already presented, but there is a great demand for more. Every one, who owned that calendar, put it on the wall near his workplace. Title: find your exit. January: from Lises in to Monns. February: from the idea in to Ikea. March: from president… in to president. (Again?). April: From Yuri in to Gagarins. May: from terminators in to governors. June: from Homo in to Sapiens. July: from Babas in to Yagas (in Russian it sounds like «from woman in to yogi». Baba Yaga is a haggish or witchlike character in Slavic folklore). August: from Baracks in to Obamas (in Russian it sounds like «From hovels in to Obamas». September: from Makers in to Parkers. October: from St. Petersburg to Moscow. November: from Uljanows in to Lenins. Decembe: from Clauses in to Santas.