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А-1 Медиарешения для традиционных СМИ -> Martini Gold by Dolce&Gabbana
А1-9 Martini Gold by Dolce&Gabbana
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- Участник
- BBDO Russia Group
- Название работы
- А1-9 Martini Gold by Dolce&Gabbana
- Конкурс / номинация
- А-1 Медиарешения для традиционных СМИ
- Рекламодатель
- Bacardi Rus
- Авторы:
- Pavel Dolzhenkov
- Описание проекта
- When launching the campaign called “Martini Gold by Dolce & Gabbana” in Russia, we needed something special to stand out in press. The usual print ads wouldn’t generate so much attention and buzz in the marketplace. But we wanted to do something that had never been done before in Russia. We proposed to the client “video in print” technology, we will be the first media agency in Russia who using it. This fact guaranteed to cut through the clutter and grab the attention of viewers.
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